“Otherwild has always aimed to give voice and space to queer and feminist-identified, as well as lesser-known or underrepresented, artists and designers,” says Rachel.
Rachel tells Teen Vogue, “I am a queer-identified woman running a queer brand, and the most important aspect of that, for me, is trying to always look holistically at what we are doing, and how we’re positioning ourselves within the crapitalist destruction machine.” Aiming to provide options for individuals whose choices fall outside of heteropatriarchal fashion and gender binaries, the creative is also the founder of newly launched androgynous swimwear and jumpsuit brand, Hirsuit. MI Legget is a non-binary artist behind the gender-free upcycled fashion label, Official Rebrand (OR?!). “With Official Rebrand, I hope to redefine what it means to be sustainable within the both fashion industry and the art world. I also promote a non-binary approach to life, by taking gendered clothing and transforming it into non-gendered clothing,” says the creative.
“Official Rebrand is about fluidity, not rigidity.
